Selling your home? Make sure you sell the lifestyle and then showcase this with an open house. Read on to discover more.
Selling the lifestyle: How to sell more than walls, floors and carpets…
The biggest mistake people make when trying to sell their property is just focusing on the physical aspects – the rooftops, the floors, the walls, the ceilings and such like. You should be selling a whole new lifestyle!
This new lifestyle should be evident in everything you do – from staging your home, to the photographs you take, to your property listing. Everyone reads the same old MLS listing – it does nothing to make your home stand out from the crowd, nor does it evoke any emotive response from the reader. When have terms such as ‘five bedrooms’ ‘large kitchen’ ever made someone say ‘wow, I’d love to live there, it sounds so homely!’. You should use descriptive language and allude to the lifestyle the person will lead if they buy your home. Don’t just focus on the luxury elements, though. Think about what homeowners today value. They value security. If your home isn’t secure, you need to get in touch with the likes of SJO Locksmith before you put your property on the market. Homeowners value space! If you don’t have a lot of space, look for ways to maximise it first. You can then incorporate these elements into all of your marketing efforts, selling the perfect lifestyle.
When it comes to the photographs for your property you should add little details to make it look lived in. Why not bake a decorative cake and place it on the kitchen table? Or, why not put a jug of Pimms and some glasses on the table outside? Little touches like this can make a massive difference. They make the person that is looking at the photo think about the life they could lead in your home, rather than merely look at a table, walls, chairs and floors.
Consider an open house
Once you have created the perfect lifestyle, an open house is an excellent tactic you may wish to use in order to sell your home. Here are three key reasons why open houses come highly recommended…
- Generate attention for your property – There is only one place to begin and this is with the fact that you will generate a lot of attention for your home – more than a basic listing would. Not only can you advertise the open house, but you can ask your friends and family to do so as well. You will likely attract individuals that would not have made the effort to book a private viewing.
- You get to choose the timing – Private bookings usually mean that you have to accommodate the buyer. Sometimes you can be left with barely any time to get your home looking lovely. You don’t have to worry about this with an open house, as you choose the time and date of the event.
- You could lock in a buyer who was already interested – Usually an interested buyer will only feel comfortable arranging a private viewing once or twice at the maximum. However, an open house gives them the chance to come back to your property and to take all of the time they want to view what is on offer.
So there you have it: the two-stage approach to marketing your home!